By Lisa Marie Platske
•
May 7, 2025
Siam struggled for years and tried everything he knew to do. First, he rebuilt his website. Then, he spent money getting people to listen to his podcast. Next, he mapped out a social media strategy with a digital marketing agency. Lastly, he went all in on paid advertising. He was working long hours, missing out on time with his family. And Siam’s bank account kept shrinking, and he couldn't figure out why nothing seemed to be working. And that’s when we met. Siam was the older brother of a friend of mine, and she thought I could help him see the missing piece. I agreed to meet with him over Zoom. He was direct and told me he wasn't sure why his sister wanted us to meet. I, too, was direct with him and shared that she watched him struggle in business -- and believed the work I do would be valuable to jumpstart new opportunities. I shared my desire to listen and be of service if he was interested. Still a bit bristly in his demeanor, he said he wanted to hear what I had to say. After I asked a few questions, over 30 minutes, he softened and started to open up about the business. I began putting the pieces together and could see that Siam thought he had to do business like everyone else, and it was killing him. He spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit. I could see through his bravado with a whole lot of tenderness because I’ve been there. When you don’t stack the wins fast enough, everything around you starts to feel like a loss. You begin doubting your worth and value, and when that happens, ... ~ it’s hard to build a great website, ~ it's hard to write on social media, and ~ it's hard to attract the people you’re called to serve. Sometimes, you can't see what you need to shift, so you start chasing tactics trying to fix the problem. Rarely are tactics the issue for a stunted career or a stalled business venture. If you don’t first figure out who you are, what you want, and why it matters, none of the tactical elements for business growth will work for you. You've got to get clear on your mission, values, and vision. From there, you can look at patterns getting in the way. We all have blind spots, and no one can see their pitfalls on their own. When you get clarity, confidence follows. Then, bigger opportunities will start to show up. Yet, if you could see your blocks, you'd remove them. Siam got that he couldn’t walk this journey alone. The best leaders get it. To get the greatest ROI, focus on leadership. Focusing on tactics, technology, or other shiny objects won't get you the big paycheck. Siam and I worked together one-on-one, and he got his leadership IQ dialed in. I was also able to help him write new marketing materials -- after he got clear, and the results led to a 39% increase in business. Today, he’s making his mark on the world. Increase your leadership IQ because the world needs you and your brilliance. ACTION: The Upside Challenge for the week is to identify the one thing that is draining your energy and not delivering results. Maybe it’s a commitment that no longer aligns, a habit that is having you overwork, or a task someone else could handle. Let it go. Growth isn’t about doing more; it’s about making room for what truly matters. When you clear distractions, you create space for divine opportunities to flow. Today, remove one thing that’s holding you back and trust that what’s meant for you will rise in its place.