Winning In Business and Life — Every Time!
Lisa Marie Platske • March 9, 2015
I like to win.
And, if I didn’t win, I’d rather not play.
Yes, that was my story for so many years.
With growth spurts that left me all arms and legs, I was tall and thin – and a bit awkward for most of my young adult years.
In high school, I signed up for the cross country team as I enjoyed running.
But, I didn’t know much about running or understand that “practice makes perfect” in all areas in life so I wasn’t all that good.
Rather than celebrating being part of the team or doing my best, I came up with excuses rather than feeling like a failure.
I became a master excuse maker. (Not something I’m all that proud of….)
If I couldn’t be #1, I didn’t want to play.
This belief continued to show up in other areas throughout my life.
To me, not being #1 meant I wasn’t good enough.
If I didn’t excel at something, I’d take another path.
Now, you might think that was being resourceful but it was creative avoidance. (Have you ever done this?!?)
And, today, in my entrepreneurial journey, I’ve had some incredible successes.
I’ve been recognized for my leadership and vision by the National Association of Female Executives receiving their Women of Excellence Award in 2007, been honored with the Women Business Champion of the Year by the Small Business Administration – Santa Ana office, the Woman of the Year award from the For You Network as well as countless others.
I’ve gotten incredible accolades for someone so young. (Or, so I’ve been told.)
And, I’ve written several books, too. Four to be exact. (Next week is the release of #4 and I could use your help in spreading the word. Reply to this email if you are willing to share with your friends.)
My clients have made millions of dollars in their careers or businesses using my strategies. Yes, millions.
They have also “found” time, freeing themselves up to live the life they love.
There are still days I feel I “should” do more so I try to cram more into my 24 hours.
I was just speaking to my client about this, challenging her to discern whether she’s addicted to action – and she exclaimed, “That’s it!”
I get it.
I’ve been there, too, putting more to do on my “to do” list than I could ever accomplish.
Despite the list of my amazing accomplishments (often more in 24 hours than the average person does in a week), I end up unimpressed, dipping from my own bucket.
Have you ever done this?
Imagine what happens when you do this day after day after day…..
Without even realizing it, you may be setting yourself up to fail. When you’re a high performer or as my husband’s cousin calls me “an overachiever”, you expect to do more than is possible in any given day, thus setting yourself up to crash and burn.
Or, you don’t create a plan and just figure everything will all work out and it will all get done.
In either situation, you’re exhausted and feel like you’re not enough.
So, what can you do about this?
Here’s my strategy for winning in business and life – every time – and one I shared with my client that afternoon.
1. Know Your Capacity.
You get 24 hours a day. And, so do I. However, our bandwidth of what we can accomplish in that time is different. If you set yourself up to do more than you can handle, you’ll always fail. Be conscious and aware of what you can individually handle.
2. Create Opportunities to Succeed.
When I get on the phone with my mastermind partner twice a week (thank you Cathy Jennings), we each share 3 things we are going to accomplish that day. When we don’t meet, I do the same thing. At the end of each day, I go through my list and even if there are 10 more things that have come in, I celebrate all that I’ve done, rather than focus on all I have left to do. This builds the winner’s circle muscle where you see yourself having fun and getting it done!
3. Celebrate Small Wins As If They Were Big Wins.
You may wait to celebrate until you’ve done something earth shattering. I know that I’ve been there. Unfortunately, those moments in our lives are few and far between. Learn to celebrate the small wins as if you’d just done something heroic, like saveda life……because it just might be your own.
ACTION ITEM: The Upside Challenge this week is to go through these 3 steps to winning in business and life.
The world needs you and your brilliance.
Instead of focus on what others are doing, focus on your own journey.
I guarantee you, you’re pretty amazing.
Keep riding the Upside. It’s all Upside.
By Lisa Marie Platske
•
December 15, 2025
There are forces in the world that are intangible and unseen. Yet most folks rely on their physical senses, relying solely on what they can see, touch, weigh, and measure. I've often thought about Thomas in the Bible and what must have been going through his head to say, "Until I see His hands, feel the wounds of the nails, and put my hand to His side, I won't believe what you are saying." Oh, I get being skeptical to what cannot be explained. For safety's sake, I'm someone who wants a tangible, rational explanation for things in life. When something goes up, I expect there's a down. When something goes left, I expect there's a right. When things don't add up in the way that I've been told life works, it's confronting. When I look at leadership through this lens, I can better understand why my expectations of others haven't often been met. The majority of folks don't have the ability to cope with things that don't seem to make sense. Speaking about an intangible force that ensures the world keeps on spinning is more than just the universal law of gravity. That's God. And there's no simple explanation. Try to wrap your head around how the ground beneath your feet is actually suspended in mid-air, circling around a sun. Forces of nature like tornados and thunderstorms leave all folks helpless and feeling out of control. Because they are. It's not that most folks are ignorant about forces that are unseen and intangible. It's just they choose not to acknowledge their very power - and the amount of intelligence that is accessible when acknowledged. When I opened my business over 20 years ago and got into teaching leadership, I thought there was a simplicity to the work, where if certain principles were understood you could thrive. Over time, I've discovered that's just not true. Much of what occurs on the planet and in everyday life is entangled with cosmic alignment. People create all sorts of stories so they can wrap their head around that, so it's easier to digest rather than just understanding there are some things that you cannot explain. And again, for me, that's God. When I brought God into my body of leadership work, it started to make sense in ways that are hard to describe. There are no expectations about this plus that equals something else, as with intangible, unseen forces, the equation can have exponential results that cannot be explained. There is a way leadership comes alive when you make room for what cannot be explained. The moments when reason falls short and human understanding runs out are often the moments when the most extraordinary answers arrive. I have seen doors open that no strategy could have forced. I have watched solutions appear in the exact moment they were needed. That is what happens when you lead with an awareness of the One who holds it all together. The results may not make sense on paper, yet they carry a power that shapes lives and outlasts you. ACTION: The Upside Challenge for the week is to choose one leadership challenge you are facing right now. Write down what you can see and measure. Then name what you sense is also shaping the outcome — a conversation that came at just the right time, a shift in someone’s openness, an inner knowing you can’t ignore, a divine alignment that placed the right person in your path. Let both guide your next step.
By Lisa Marie Platske
•
December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
December 15, 2025
There are forces in the world that are intangible and unseen. Yet most folks rely on their physical senses, relying solely on what they can see, touch, weigh, and measure. I've often thought about Thomas in the Bible and what must have been going through his head to say, "Until I see His hands, feel the wounds of the nails, and put my hand to His side, I won't believe what you are saying." Oh, I get being skeptical to what cannot be explained. For safety's sake, I'm someone who wants a tangible, rational explanation for things in life. When something goes up, I expect there's a down. When something goes left, I expect there's a right. When things don't add up in the way that I've been told life works, it's confronting. When I look at leadership through this lens, I can better understand why my expectations of others haven't often been met. The majority of folks don't have the ability to cope with things that don't seem to make sense. Speaking about an intangible force that ensures the world keeps on spinning is more than just the universal law of gravity. That's God. And there's no simple explanation. Try to wrap your head around how the ground beneath your feet is actually suspended in mid-air, circling around a sun. Forces of nature like tornados and thunderstorms leave all folks helpless and feeling out of control. Because they are. It's not that most folks are ignorant about forces that are unseen and intangible. It's just they choose not to acknowledge their very power - and the amount of intelligence that is accessible when acknowledged. When I opened my business over 20 years ago and got into teaching leadership, I thought there was a simplicity to the work, where if certain principles were understood you could thrive. Over time, I've discovered that's just not true. Much of what occurs on the planet and in everyday life is entangled with cosmic alignment. People create all sorts of stories so they can wrap their head around that, so it's easier to digest rather than just understanding there are some things that you cannot explain. And again, for me, that's God. When I brought God into my body of leadership work, it started to make sense in ways that are hard to describe. There are no expectations about this plus that equals something else, as with intangible, unseen forces, the equation can have exponential results that cannot be explained. There is a way leadership comes alive when you make room for what cannot be explained. The moments when reason falls short and human understanding runs out are often the moments when the most extraordinary answers arrive. I have seen doors open that no strategy could have forced. I have watched solutions appear in the exact moment they were needed. That is what happens when you lead with an awareness of the One who holds it all together. The results may not make sense on paper, yet they carry a power that shapes lives and outlasts you. ACTION: The Upside Challenge for the week is to choose one leadership challenge you are facing right now. Write down what you can see and measure. Then name what you sense is also shaping the outcome — a conversation that came at just the right time, a shift in someone’s openness, an inner knowing you can’t ignore, a divine alignment that placed the right person in your path. Let both guide your next step.
By Lisa Marie Platske
•
December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
