Dare to Dream Bigger Than Ever Before
Lisa Marie Platske • May 20, 2024
I'm not interested in "playing it safe." It's why I never liked someone asking me about my "realistic" goal(s).
Comfort and realism, I've found, will never truly bring happiness.
They might offer temporary solace, but in the long run, they can lead to a sense of stagnation. And it will have you fall asleep and miss your life.
I've always believed that to truly thrive, one must be willing to embrace struggle and adventure. It's through facing challenges head-on, pushing the boundaries of what we think is possible, that we discover our true strength and depth.
That's why I'm grateful for what I got being raised by a single mom who struggled because my daddy didn't take care of his financial responsibilities. She lived paycheck to paycheck, often struggling to make ends meet, wanting to give us the best life possible.
You're never going to find meaning in your comfort zone. You need risk and pushing out your growth edges to engage the depths of your Soul.
Research shows that the difficulty and seeming impossibility of our goals can actually increase our likelihood of achieving them.
Think about it - no one talks about taking a leisurely stroll around the block every day. Instead, they proudly share stories of conquering ultramarathons or scaling the heights of Everest.
It's the courageous goals, the ones that push us to our limits and beyond, that light our passion and drive.
Risk stirs fear, frustration, doubt, and perhaps even discouragement.
It is like a siren call to rise to the challenge before you, a challenge that will help you remember you can do hard things and you are capable of far more than we often give ourselves credit for.
And in rising to meet the challenge, we not only prove our resilience but also discover a deeper understanding of our own capabilities.
We all carry within us a narrative - stories of who we are, who we're not, what we can do, and what we can't.
And every day presents an opportunity to reinvent ourselves, to push yourself to new heights every single day.
So, I urge you - don't play life safe.
Dare to dream big, to set courageous goals that scare and excite you in equal measure.
It will lead you to new places, better ones even.
Because comfort doesn't change the world.
And the world needs you and your brilliance.
ACTION: The Upside Challenge this week to get clear on your own personal courageous goal that ignites your passion.
Think about what it would mean to set a ‘summit’ goal for yourself in your life or in your work right now. Imagine an experience or achievement going significantly beyond the next level.
Next, imagine a picture of what this would mean – what would achieving this goal look like, feel like, what would it mean to you and to those around you, and excite yourself about it.
Make sure to share this goal with at least one or two people you trust to hold you accountable, whether it’s your significant other, a close friend, or a family member.
Simply saying it out loud helps, and creates opportunities for you to gather insights from them as well.
Remember, don't play life safe, because comfort doesn't change the world.
By Lisa Marie Platske
•
December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
By Lisa Marie Platske
•
December 8, 2025
Over the past decade, I've had some really big wins. And because I've had success amnesia and struggle to celebrate my wins, my accomplishments never seemed good enough. Fifteen years ago, all I could see was what I was getting wrong. At that time, I stopped creating big goals (heck, any goals)—and my vision for my business grew smaller. Then I didn't have to feel as if I was a fraud. I would simply stick to what was working and not stretch myself any further. Unconsciously, I chose to live in my comfort zone and stop taking risks. To the outside world, everything looked good. ~ I had clients. ~ I had my own business. ~ And I had a comfortable life. Yet, inside, I was dying . Pieces of me were shriveling up and becoming unrecognizable. When you understand you have a Divine mission and purpose to fulfill and you're not fully using your gifts, abilities, talents, and experiences for good, it's like having your life force being taken from you. You start going through the motions without being present to the gift of life. Over time, you become numb to the possibilities, awe, and wonder that are all around you. Did you ever watch a little kid, and how they see the world through the eyes of God? Everything they notice seems to captivate them and bring them joy. Somewhere along the way, you lose that as an adult. Life becomes rote if you let it. That's what happened to me. And it's hard to lead yourself or others when you're in this place. Sometimes when you feel like you're not winning, you get the opportunity to reflect on what winning looks like. It's a compass that can lead you back home ... ... to a place where health, happiness, success, and meaning are ever-present. ACTION: The Upside Challenge for the week is to identify one part of your leadership or life that once brought you joy yet now feels routine. Take one intentional action this week to breathe life back into it—whether that’s reimagining a goal, initiating a meaningful conversation, or revisiting a practice that once inspired you. Even a single deliberate choice can reset your compass toward the place where health, happiness, success, and meaning grow strong.
By Lisa Marie Platske
•
December 1, 2025
When I talk to folks about living out their Divine mission and purpose being the reason why leadership is so important, some people take a step back. "Who, me? A mission? And a Divine one? I'm not sure you've got the right character." Yet, this is something I’m 100% sure of. You were handpicked to do something on this planet. ~ Handpicked to be your mom’s son or daughter. ~ Handpicked to use the gifts you’ve been given and the experiences you’ve had. For a purpose. And I get that not everyone believes that because somewhere along the way, the world teaches you to shrink or make yourself smaller than you were created to be. So you wait for permission. Or you begin doubting your voice. Maybe that happened to you. And yet, here you are, you’re still here. Which means Heaven’s not done. You see, the Divine doesn’t make mistakes, and your presence isn’t accidental. Everything about your journey... ... the setbacks, the breakthroughs, the patterns you repeat, the people you meet ... has been preparing you. And if everyone chose to live from the belief that they're here for a purpose, the world would look vastly different. A purpose-led life requires leaders to step up and do something meaningful with their gifts, abilities, talents, and experiences. They understand they're born for something bigger than themselves. And that amount of courage is rare in today's world. I’m pretty sure you weren’t created just to scroll through TikTok or add another item to your cart. You were given a Divine mission. You were given a purpose that was assigned to you and only you. No one else can fulfill it. Just you. And without leadership, walking it out will be extremely hard. Leadership means taking full responsibility for your Divine assignment. ACTION: The Upside Challenge for the week is to identify one decision you’ve delayed. Maybe it’s stepping back from a leadership role you’ve outgrown. Maybe it’s restructuring something you built because it no longer aligns. Maybe it’s finally moving forward on the vision you’ve been sitting on for far too long. Block 30 minutes this week to address it with clarity and conviction. Because the longer you wait, the heavier it becomes.
By Lisa Marie Platske
•
November 24, 2025
I’m no stranger to awards. I’ve been recognized for the past 25 years, receiving recognition from the National Association of Female Executives, the White House, the Small Business Administration, the International Alliance for Women, the Evolutionary Business Council, Forbes, and more. I’ve gotten awards entitled Rising Star early on in my business to Woman of the Year, the Top 100 Women Making a Difference in the World, and Women in Business Champion of the Year later on. Several years ago, I received two awards that felt different. To see my name on the screen because of my peers was humbling. That was the first award. The 2nd to last award of the evening for this organization was the “Biggest Impact" award. This award wasn’t listed in the programming or marketing of the event. When my name was called, I was awestruck. I took the stage speechless and moved to tears—and not for the reasons most people might have thought. I’ve learned that you can’t outgive God. That’s something I remind the leaders I work with, whether in a retreat, mastermind, or private mentoring conversation. And whenever I give, it comes back to me 100-fold. The conversations I had at the event throughout the evening are ones that I will always remember. So if you feel you don’t fit in … stop making that an excuse to not get involved in something. Show up for others. Even when you don’t feel like it. If we haven’t met, my door is always open. Reach out at any time. ACTION: The Upside Challenge for the week is to create space for a conversation you’ve been too busy to have. It maybe someone in your life has gotten your presence, just not your full attention. Show up without performance, without hurry and without distraction. Fifteen minutes. That’s all. Make the time. And let it count.
By Lisa Marie Platske
•
November 17, 2025
Leadership requires consciousness and courage. Lots of folks have talent. Yet, it's rare to see a leader with 360-degree awareness who has the courage to stand in the dark places where leadership is often required to go. This is why for years I've shouted from the rooftops that comfort doesn't change the world. (I even have a shirt in the Upside store that has it printed on the back.) Because no matter how many gifts you've been given, or how much raw talent you possess, you can't erase the struggles of the human experience. You can numb. You can follow. Or, you can choose to step up and lead. And doing the latter is the hardest. All day long I'd much rather have all of the autonomy with little to no responsibility. Yet I understand to do that is copping out on the full usage of my divine gifts, abilities, talents, and experiences. I was built to lead. And that means being responsible ... when things go right, and when they don't. Over the years, I've numbed out on mindless TV shows, and unhealthy fast food only to get me further off-course from my divine mission and purpose. Gaining weight and feeling tired were just symptoms of an unhealthy system, and a socially acceptable way to numb. Leadership takes strength and discipline that are rooted in consciousness and courage. Because most folks don't want to be accountable at that level, they'll opt out and choose to follow someone else's lead. That's never been my style. I've learned more from going through hard times than I ever did sitting on Easy Street. The best piece is that you get to choose for yourself. ACTION: The Upside Challenge for the week is to choose one thing the future you, the one fully walking in your divine assignment, would do. You already know what it is, that nudge you’ve been feeling. That quiet pull from God asking you to move. Maybe it’s making the call, saying no, saying yes, clearing space to think, or finally following through on what you said mattered. Whatever it is, stop numbing around it. Take the step.
