By Lisa Marie Platske
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June 23, 2025
You probably don’t want to be in the same place a week from now, let alone a year from now. Yet, if you keep doing the same thing over and over and over again, expecting different results. You would never add 1 + 1 again and again — and expect your answer to be 3. So, stop doing the same things over and over hoping that you’ll magically be where you want to be — and everything you want for your life and business will come to fruition. Sometimes you need a new way of being, thinking, and living. That was one of the hardest lessons I've ever learned. Not knowing a lot about how to start a business, I relied on what I thought was the wisdom from other business owners. I didn't make decisions based on whether the people I had hired and listened to were 1) where I wanted to be, or 2) who I wanted to be when I got there. I looked at success as having a formula, and I just wanted to know what that formula was so I could get my piece of the pie. As each week went by, I got further and further away from the values I held dear when before I started my entrepreneurial journey. I found that I was making decisions based on what seemed like I had to do vs. what I wanted to do. So much of my day was spent chasing "opportunities" that I darn near lost my way. I remember one day looking up and thinking, " How the heck did I get here?!? " From the outside, it looks like I've got a great business, yet on the inside, if I'm honest with myself, I don't like what I'm doing, or who I have to pretend to be to do it. Every day felt like I added one more layer to the facade. Over the years, I've bought into the belief that I needed to be something — correction someone — different than who God made me to be. I can't tell you how many clients have come to me with that monkey on their back. A new way of thinking, being, and living was an arduous journey. I knew the path I was on. It had become familiar. And I was quite comfortable with the folks in my circle. Yet this wasn't the place for me to stay if I was going to do what God had been nudging me to do all along. I remember the first time I used the word Holy Spirit in one of my marketing pieces. I waited for the backlash to come. I waited for folks to call me out on who I was, and whether I had the right to speak about God. After all, I wasn't a pastor, a preacher, or someone who held a degree in religious studies. And yet, when no backlash came… when instead, I heard “Thank you for saying what I’ve been feeling,” something shifted. I realized I didn’t need another strategy. I needed alignment. Both in my business and in my whole life. The truth is, you already know when something isn’t working. You feel it. It nags at you in quiet moments. It whispers that what you’re doing is no longer sustainable — and maybe never was. So, let me ask you this: If nothing changes, where will you be this time next year? Because if you're still adding 1 + 1, you'll still be getting 2. And maybe what you need isn't just a new plan, maybe you need a new path. One that doesn’t force you to abandon who you are, and instead invites you to bring more of yourself into every space you lead. If something’s stirring in you, don’t brush it off. You weren’t made for surface-level success. You were made to lead from the inside out. ACTION: The Upside Challenge for the week is to slow down before making any decision — big or small. Ask yourself: Is this aligned with who I am and where I’m being called? Or is this just what I’ve always done? Then choose from that place of awareness. Becoming a purpose-led leader isn’t about doing more — it’s about being intentional with every step you take. Let this practice guide you back to alignment, one decision at a time.