Focus on Leadership for the Greatest ROI

Lisa Marie Platske • May 7, 2025

Siam struggled for years and tried everything he knew to do.


First, he rebuilt his website.


Then, he spent money getting people to listen to his podcast.


Next, he mapped out a social media strategy with a digital marketing agency.


Lastly, he went all in on paid advertising.


He was working long hours, missing out on time with his family.


And Siam’s bank account kept shrinking, and he couldn't figure out why nothing seemed to be working.


And that’s when we met.


Siam was the older brother of a friend of mine, and she thought I could help him see the missing piece.


I agreed to meet with him over Zoom.


He was direct and told me he wasn't sure why his sister wanted us to meet.


I, too, was direct with him and shared that she watched him struggle in business -- and believed the work I do would be valuable to jumpstart new opportunities.


I shared my desire to listen and be of service if he was interested.


Still a bit bristly in his demeanor, he said he wanted to hear what I had to say.


After I asked a few questions, over 30 minutes, he softened and started to open up about the business.


I began putting the pieces together and could see that Siam thought he had to do business like everyone else, and it was killing him.


He spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit.


I could see through his bravado with a whole lot of tenderness because I’ve been there.


When you don’t stack the wins fast enough,

everything around you starts to feel like a loss.


You begin doubting your worth and value, and when that happens, ...


~ it’s hard to build a great website,

~ it's hard to write on social media, and

~ it's hard to attract the people you’re called to serve.


Sometimes, you can't see what you need to shift, so you start chasing tactics trying to fix the problem.


Rarely are tactics the issue for a

stunted career or a stalled business venture.


If you don’t first figure out who you are, what you want, and why it matters, none of the tactical elements for business growth will work for you.


You've got to get clear on your mission, values, and vision.


From there, you can look at patterns getting in the way.


We all have blind spots, and no one can see their pitfalls on their own.


When you get clarity, confidence follows.


Then, bigger opportunities will start to show up.


Yet, if you could see your blocks, you'd remove them.


Siam got that he couldn’t walk this journey alone.


The best leaders get it.


To get the greatest ROI, focus on leadership.


Focusing on tactics, technology, or other shiny objects won't get you the big paycheck.


Siam and I worked together one-on-one, and he got his leadership IQ dialed in.


I was also able to help him write new marketing materials -- after he got clear, and the results led to a 39% increase in business.


Today, he’s making his mark on the world.


Increase your leadership IQ because the world needs you and your brilliance.



ACTION: The Upside Challenge for the week is to identify the one thing that is draining your energy and not delivering results.


Maybe it’s a commitment that no longer aligns, a habit that is having you overwork, or a task someone else could handle.


Let it go.


Growth isn’t about doing more; it’s about making room for what truly matters.


When you clear distractions, you create space for divine opportunities to flow.


Today, remove one thing that’s holding you back and trust that what’s meant for you will rise in its place.


By Lisa Marie Platske May 4, 2026
Living moment by moment sounds as if it would be a natural thing to do. Countless books have been written on the topic ... and there are seminars that tout the advantages. Yet as someone who has been in the field of leadership for over three decades, living one moment at a time isn't celebrated. The leaders I've worked with have been well-trained to plan for the future, and time block their life away. Rarely do they listen to what they're being asked to do in this moment. And because of it, they neglect their loved ones ... their spouses, partners, children, pets, and those they say they cherish most. Watching this pains me greatly. Even when I get to invest time working with someone and their family, I watch how easily they can be taken off course by an interruption like a phone call or social media ding on their phone. Living moment by moment isn't a nice thing to do; it's an imperative. It's a blueprint outlined in every religious text that exists. When you live like this, you cast your fears aside and can see what is most important. When you don't live like this, you run around from fire to fire, stressed out and at your wits end. I've watched people I love tell me that this is the only way they know how to live. And I understand. For years, I thought I had to live like that, too, believing leadership was about who got the most done the fastest. Leadership is about who you are being when you are doing what you are doing. You cannot lead others if you cannot effectively lead yourself. And you can't lead yourself anyplace good if your house is not in order. Every. Single. Corner. Internally and externally. That's why the world is in such a shambles. Folks read self-help, motivational books to feel good and tout off happy phrases rather than doing the hard work of looking in the mirror and seeing what may be out of alignment. Leadership is about works, and the roots produce the fruit. The only way to do this is to live One Moment At A Time. One moment lived with intention restores order where chaos once ruled. Choose this moment well, and you choose the life you were always meant to lead. ACTION: The Upside Challenge for the week is to own the first ten minutes of your morning. Before you reach for your phone, your inbox, or the noise of the world, pause. Breathe. Notice the space around you. Write down what truly matters today. Start your day by leading this one moment intentionally.
By Lisa Marie Platske April 27, 2026
In September 1985 I started my junior year in high school. While I didn't hang out with the most popular bunch, I wasn't considered an outcast either. Perhaps that's one of the places where I learned how to build bridges. Because of it, when I ran for Student Council, much to my own disbelief, I was elected to something. This led to my first official initiation into formal leadership training. While I had taken on roles in school running organizations or organizing projects, this felt like I was officially sanctioned as a leader. I was "doing" leadership. Only leadership isn't something you do, it's something you have to be. You either are a leader or you're not. Lots of folks with titles walk around believing they are a leader or have a lot of knowledge about the topic. Leadership requires wisdom, and wisdom comes from experience. Experience doesn't come from books or even doing. It comes from an inner aptitude when you connect with a purpose that's greater than you. It took me years to understand this ... and many more to be able to share how to get there. That’s the thread that runs through everything I do, including the work we explore in the F Cadre. It’s the work of being the kind of leader who moves life itself. The world will always have opinions about who you should be and what you should chase. And the work that matters asks only that you tune in and follow the pull of what truly matters. Leadership shows up in the person who feels it all, and keeps moving forward. That is where everything worth leading and living begins. ACTION: The Upside Challenge for the week is to make space for what truly matters—literally. Declutter one small space today (desk, inbox, calendar) and use that as a literal reflection of making room for what truly matters Let that small act remind you: real leadership, real purpose, and real growth always start in the space you choose to make.
By Lisa Marie Platske April 20, 2026
I've had the tendency to idolize my mentors. I would look past their imperfections, wanting only to see goodness in them. Don't make the same mistake I did. Mentors are just imperfect beings on the same journey you're on, and they've gleaned some wisdom from their missteps that can help you advance faster on your journey. That's the benefit of private coaching. And why I offer so little of it. I used to think I wanted to help everyone ... and that everyone had a problem that I could help them solve. That was a bit unrealistic—and dare I say, arrogant. Today I've got clarity around who I will work with—and who I won't. And it has less to do with their personal aptitude and more about their personal attitude towards God and a willingness to understand Divine Right Timing. You can't outgive God. I'm a living proof of that. What I have today did not come from striving harder or positioning myself in the spotlight. It came from obedience layered over time. ~ From saying yes when it was inconvenient. ~ From giving when the numbers did not justify it. ~ From trusting God with my pace, my work, and my future. I own several hundred acres of land across three states—and grew up in a household where money did not flow freely. My first year working in Federal law enforcement I made less than $25,000 a year. There was no visible pathway from there to here. And every time I’ve tried to outwork Him, outmaneuver Him, or rush what wasn’t ripe, I’ve paid for it in exhaustion and misalignment. Yet, every time I’ve trusted Him, honored timing, and given from obedience rather than fear, the return has exceeded anything I could have engineered. Yes, some things don't make sense, yet when you map out a God plan, you don't try to do all of the heavy lifting yourself. And that takes a different kind of Leader. Someone who doesn't need to be on center stage 24x7. That’s the framework I lead from. That’s the lens I coach through. Because the world needs you and your brilliance. ACTION: The Upside Challenge for the week is to give God room to lead. Look at one area of your work or leadership where you’ve been forcing results. Stop trying to control it. Step back and ask God to guide your next move. Take one real action: delegate, pause before deciding, or simply wait on His direction. Watch how alignment show up when you stop doing all the heavy lifting yourself. Lastly, share what you discover with me, your mentor, or someone close to you. Speaking it aloud helps you see your next move clearly and step into it with confidence.
By Lisa Marie Platske April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
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By Lisa Marie Platske May 4, 2026
Living moment by moment sounds as if it would be a natural thing to do. Countless books have been written on the topic ... and there are seminars that tout the advantages. Yet as someone who has been in the field of leadership for over three decades, living one moment at a time isn't celebrated. The leaders I've worked with have been well-trained to plan for the future, and time block their life away. Rarely do they listen to what they're being asked to do in this moment. And because of it, they neglect their loved ones ... their spouses, partners, children, pets, and those they say they cherish most. Watching this pains me greatly. Even when I get to invest time working with someone and their family, I watch how easily they can be taken off course by an interruption like a phone call or social media ding on their phone. Living moment by moment isn't a nice thing to do; it's an imperative. It's a blueprint outlined in every religious text that exists. When you live like this, you cast your fears aside and can see what is most important. When you don't live like this, you run around from fire to fire, stressed out and at your wits end. I've watched people I love tell me that this is the only way they know how to live. And I understand. For years, I thought I had to live like that, too, believing leadership was about who got the most done the fastest. Leadership is about who you are being when you are doing what you are doing. You cannot lead others if you cannot effectively lead yourself. And you can't lead yourself anyplace good if your house is not in order. Every. Single. Corner. Internally and externally. That's why the world is in such a shambles. Folks read self-help, motivational books to feel good and tout off happy phrases rather than doing the hard work of looking in the mirror and seeing what may be out of alignment. Leadership is about works, and the roots produce the fruit. The only way to do this is to live One Moment At A Time. One moment lived with intention restores order where chaos once ruled. Choose this moment well, and you choose the life you were always meant to lead. ACTION: The Upside Challenge for the week is to own the first ten minutes of your morning. Before you reach for your phone, your inbox, or the noise of the world, pause. Breathe. Notice the space around you. Write down what truly matters today. Start your day by leading this one moment intentionally.
By Lisa Marie Platske April 27, 2026
In September 1985 I started my junior year in high school. While I didn't hang out with the most popular bunch, I wasn't considered an outcast either. Perhaps that's one of the places where I learned how to build bridges. Because of it, when I ran for Student Council, much to my own disbelief, I was elected to something. This led to my first official initiation into formal leadership training. While I had taken on roles in school running organizations or organizing projects, this felt like I was officially sanctioned as a leader. I was "doing" leadership. Only leadership isn't something you do, it's something you have to be. You either are a leader or you're not. Lots of folks with titles walk around believing they are a leader or have a lot of knowledge about the topic. Leadership requires wisdom, and wisdom comes from experience. Experience doesn't come from books or even doing. It comes from an inner aptitude when you connect with a purpose that's greater than you. It took me years to understand this ... and many more to be able to share how to get there. That’s the thread that runs through everything I do, including the work we explore in the F Cadre. It’s the work of being the kind of leader who moves life itself. The world will always have opinions about who you should be and what you should chase. And the work that matters asks only that you tune in and follow the pull of what truly matters. Leadership shows up in the person who feels it all, and keeps moving forward. That is where everything worth leading and living begins. ACTION: The Upside Challenge for the week is to make space for what truly matters—literally. Declutter one small space today (desk, inbox, calendar) and use that as a literal reflection of making room for what truly matters Let that small act remind you: real leadership, real purpose, and real growth always start in the space you choose to make.
By Lisa Marie Platske April 20, 2026
I've had the tendency to idolize my mentors. I would look past their imperfections, wanting only to see goodness in them. Don't make the same mistake I did. Mentors are just imperfect beings on the same journey you're on, and they've gleaned some wisdom from their missteps that can help you advance faster on your journey. That's the benefit of private coaching. And why I offer so little of it. I used to think I wanted to help everyone ... and that everyone had a problem that I could help them solve. That was a bit unrealistic—and dare I say, arrogant. Today I've got clarity around who I will work with—and who I won't. And it has less to do with their personal aptitude and more about their personal attitude towards God and a willingness to understand Divine Right Timing. You can't outgive God. I'm a living proof of that. What I have today did not come from striving harder or positioning myself in the spotlight. It came from obedience layered over time. ~ From saying yes when it was inconvenient. ~ From giving when the numbers did not justify it. ~ From trusting God with my pace, my work, and my future. I own several hundred acres of land across three states—and grew up in a household where money did not flow freely. My first year working in Federal law enforcement I made less than $25,000 a year. There was no visible pathway from there to here. And every time I’ve tried to outwork Him, outmaneuver Him, or rush what wasn’t ripe, I’ve paid for it in exhaustion and misalignment. Yet, every time I’ve trusted Him, honored timing, and given from obedience rather than fear, the return has exceeded anything I could have engineered. Yes, some things don't make sense, yet when you map out a God plan, you don't try to do all of the heavy lifting yourself. And that takes a different kind of Leader. Someone who doesn't need to be on center stage 24x7. That’s the framework I lead from. That’s the lens I coach through. Because the world needs you and your brilliance. ACTION: The Upside Challenge for the week is to give God room to lead. Look at one area of your work or leadership where you’ve been forcing results. Stop trying to control it. Step back and ask God to guide your next move. Take one real action: delegate, pause before deciding, or simply wait on His direction. Watch how alignment show up when you stop doing all the heavy lifting yourself. Lastly, share what you discover with me, your mentor, or someone close to you. Speaking it aloud helps you see your next move clearly and step into it with confidence.
By Lisa Marie Platske April 13, 2026
Are you thinking of how your choices today are affecting future generations? As someone who doesn't have kids, this used to rarely be on my radar. Yet your choice to bring to life the work that you're called to do will impact the future of your lineage—and folks you've never met. What story will you create based on the choices you make today? See, you create your legacy with the choices that you make right now. The long-lasting impact of your actions can leave behind creations that are innovative and impactful. Take for example the 13-year-old kid who decided to leave a happy note in every bag at the grocery store, just to create a little more cheer in the world. That's legacy. Or what about the kid who practiced free throws every night after school for 3 hours—and then went on to lead his team to the championship in his senior year in college. That's legacy. I remember a few years ago, I hired someone to organize the SOPs and processes for my company. At the time, it felt like a lot of extra work and I wondered if it was worth it. Years later, that choice made everything flow smoother, less rushed, and allowed me and my team to focus on the work we were truly called to do. That’s legacy. Leadership is, as much about what you do in the here and now as it is about legacy for future generations to come. Every one of these moments, big or small, ripples far beyond what you can see today. Each day, each decision plants seeds for generations we may never meet. Tend them with care, with intention, and with faith, trusting that what you do today becomes the foundation for what is possible tomorrow. ACTION: The Upside Challenge for the week is to build for someone you will never meet. Choose one action this week that will not benefit you immediately. It could be documenting a process so someone else can lead more easily. Or speaking encouragement that strengthens someone’s confidence long after the moment passes. Or making a decision that protects the future even when the present would prefer convenience. As you do it, hold this prayer quietly, “May this serve beyond me.” Release the outcome. This is leadership that thinks generationally.
More Posts