Creating a “Travel Plan” for Where You Want to Go

Lisa Marie Platske • November 22, 2021

 

Do you understand WHERE YOU’RE HEADED?


Every leader gets the magnitude of asking that question – and it serves as a valuable tool in my personal and professional life.


How about you?


Do you REALLY understand where you’re traveling to?

Every business, every career, every relationship, every life, is headed SOMEWHERE…


Whether it is where you want to go is a whole different discussion…


You need a PLAN outlining WHERE YOU WANT TO GO coupled with a STRATEGY that maps out SPECIFIC ACTION ITEMS detailing how to get there.


Your VISION is the DESTINATION.


In 2007, I wrote “Designing Your Destiny“ because hundreds of people I encountered couldn’t answer three questions:


1) Who am I?


2) What do I do? Or “What do I want?”


3) Why does it matter?


At the time, research showed that less than 5% of all people had a life plan.


It also showed less than 10% of all small business owners ever create a written business plan with specific goals.


With BILLONS of people on the planet, I found this to be incredible – and not surprising at the same time.


The #1 place to start building a SUSTAINABLE and SUCCESSFUL business,- a career that is ON TRACK with where you want to be, or a life filled with LOVING RELATIONSHIPS, HEALTH, HAPPINESS, SUCCESS, and MEANING is to have a STRATEGIC PLAN that you can follow like a roadmap.


Your roadmap will answer the following questions:

~ Who are you? (Answer with “I am” statements…)


~ What do you stand for?


~ What is your personal brand?


~ What do you want?


~ If you own a business: who is your ideal client?


~ If you work for someone else: who is your ideal colleague/co-worker?


~ Who do you want in your circle of friends?


~ What do the people you work with GET FROM WORKING WITH YOU?


~ What do you want to happen in the next 30 days? 90 days? 365 days?


~ What does your life STAND FOR?


~ Why does it matter?


~ At the end of the year, what will your achievements do for you? For others?


~ At the end of your life, what impact will this have in the world?


Having a WRITTEN plan gives you clarity and focus to accomplish your goals faster and with ease.


At the Upside Summit (formerly known as Design Your Destiny Live) I have participants outline their plan before they leave the weekend.


With measurable objectives, you can see where you are on your journey so that you remain connected to your MISSION, VALUES, and VISION.


Research shows people with a WRITTEN (NOT TYPED) plan make 10x’s more money than those who do not.


So, if you’ve got all of these crazy ideas in your head about what you need to get started, let me set the record straight —


You do not have to use a specific format to get started.

All you need is a piece of paper and a pen and you can start building your plan.


You do not need to worry about trying to get it right as this is not a pass/fail exercise.

This means you have permission to be as creative as you want to be.


It does not need to be 50 pages long, double-spaced, with 1″ margins; this is your written vision, your BIG action document — and it’s changing and evolving in living form just as you are.


And, you do not need to accomplish everything you write down exactly on schedule to be a success.

You get to MAP OUT whatever you want and do it in whatever time frame you’d like with all of the bumps and lumps that come with living a full life.


Just like anyone who has ever gone on a road trip understands, you may encounter a detour, or have an accident.


Life happens.


Think about it as a pilot or captain would.


It is your “travel plan” for success.


You may want to add different sights along the way, change up the mode of transportation, and take a side route to discover something new.


And remember imperfect action is better than no action at all.


You do need objective guidance on your plan.

Every great leader has a mentor, advisor, coach, or board that they turn to for a fresh perspective.


Do you have one that UNIQUELY GETS YOU?


If you don’t, talk to me. I have a MASSIVE NETWORK and am happy to have a conversation with you and/or refer you to one of my connections.


So take 30 minutes to sit down and craft a new plan for yourself or work on it with your coach.


~ A career plan.

~ A business plan.

~ A life plan.


I get how busy you are. And I also understand you get 1440 minutes each day. Aren’t you worth it?


If you already have a plan, dig it out, evaluate it, and make changes.


It’s ever-evolving.


In my 7 Pillars of Leadership, Plan is the 1st Pillar of Leadership and Progress, which involves daily evaluation, is the 6th.


Start by asking yourself, “Where am I headed?”, and use the questions above for clarity.


And, as always,


See Upside.


Be Upside.


Lead Upside.


ACTION: The Upside Challenge of the week is to create a plan if you don’t have one, and if you do, evaluate and update it. Use the questions above. If you get stuck, reach out to a coach, mentor, or trusted advisors. You don’t have to go it alone!


Because the world needs you now more than ever.


Go shine your light.


 

By Lisa Marie Platske May 12, 2025
My mom and I had a rocky relationship growing up. After my Daddy left, I suppose I was more affected than anyone understood. This was the 1970's and 'divorce' was a dirty word. Folks don't want to talk about the emotional carnage it leaves. My mom was forced into a situation she didn't choose or want ... ... and me and my younger sister were left to deal with it the best we could. In my teens, I blamed my mom for lots of things — and was disrespectful to her more than I'd like to admit. Perhaps it was because we were more alike than not ... ... and I didn't have any tools to deal with how I felt. Regardless, when I left home after college, I didn't leave on great terms. And at the time, I was too stubborn to make amends. Yes, there were seasons when I didn't speak to her or she didn't speak to me. And I never felt good when those were going on. At 55 years old, I have dealt with and healed the heartache, trauma, and pain that happened early on in life. It's given me deep compassion and wisdom ... and I desire to be able to love like Mother Mary does. This has helped me tremendously in my leadership coaching practice. While my mom and I still have our bumps now and then, today she's one of my favorite people to spend time with. Even when I'm frustrated or she pushes my buttons, I love who she is. I tell clients you can determine what you value by examining where you invest your time, energy, or money. My mom gets a lot of all three ... and I wasn't with her on Mother's Day yesterday. And we've got plans next month to go to the Jersey shore together as a family — as well as four other getaways, and one just the two of us. Whether you're close to your mom or not, or whether she's here or passed away, I hope you can reflect on one good memory today. Just one. If you're a mom, I hope you had a happy Mother’s Day. We don’t become strong leaders because everything goes smoothly. We become strong because we’ve lived through what we thought might break us. We lead how we heal. The work I’ve done with my mom ... learning to forgive, to listen, to understand ... that’s the same work I bring into the room with clients. You can't lead people well if you haven't faced your own stuff. The more I’ve grown, the more space I can hold. The more I’ve softened, the stronger I’ve become. And the more I’ve healed, the more clarity I have when it comes to what truly matters. That’s leadership. It's the transformation more than the titles or the wins. ACTION: The Upside Challenge for the week is to reflect on one part of your story that shaped who you are today. Maybe it’s something you used to hide or pretend didn't happen. Ask yourself: how does this part of my journey still influence how I lead, decide, or relate to others? The goal isn’t to fix anything — it’s to get honest about how your inner story is shaping your outer leadership. Because the more whole you become, the more powerfully you can lead.
By Lisa Marie Platske May 7, 2025
Siam struggled for years and tried everything he knew to do. First, he rebuilt his website. Then, he spent money getting people to listen to his podcast. Next, he mapped out a social media strategy with a digital marketing agency. Lastly, he went all in on paid advertising. He was working long hours, missing out on time with his family. And Siam’s bank account kept shrinking, and he couldn't figure out why nothing seemed to be working. And that’s when we met. Siam was the older brother of a friend of mine, and she thought I could help him see the missing piece. I agreed to meet with him over Zoom. He was direct and told me he wasn't sure why his sister wanted us to meet. I, too, was direct with him and shared that she watched him struggle in business -- and believed the work I do would be valuable to jumpstart new opportunities. I shared my desire to listen and be of service if he was interested. Still a bit bristly in his demeanor, he said he wanted to hear what I had to say. After I asked a few questions, over 30 minutes, he softened and started to open up about the business. I began putting the pieces together and could see that Siam thought he had to do business like everyone else, and it was killing him. He spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit. I could see through his bravado with a whole lot of tenderness because I’ve been there. When you don’t stack the wins fast enough, everything around you starts to feel like a loss. You begin doubting your worth and value, and when that happens, ... ~ it’s hard to build a great website, ~ it's hard to write on social media, and ~ it's hard to attract the people you’re called to serve. Sometimes, you can't see what you need to shift, so you start chasing tactics trying to fix the problem. Rarely are tactics the issue for a stunted career or a stalled business venture. If you don’t first figure out who you are, what you want, and why it matters, none of the tactical elements for business growth will work for you. You've got to get clear on your mission, values, and vision. From there, you can look at patterns getting in the way. We all have blind spots, and no one can see their pitfalls on their own. When you get clarity, confidence follows. Then, bigger opportunities will start to show up. Yet, if you could see your blocks, you'd remove them. Siam got that he couldn’t walk this journey alone. The best leaders get it. To get the greatest ROI, focus on leadership. Focusing on tactics, technology, or other shiny objects won't get you the big paycheck. Siam and I worked together one-on-one, and he got his leadership IQ dialed in. I was also able to help him write new marketing materials -- after he got clear, and the results led to a 39% increase in business. Today, he’s making his mark on the world. Increase your leadership IQ because the world needs you and your brilliance.  ACTION: The Upside Challenge for the week is to identify the one thing that is draining your energy and not delivering results. Maybe it’s a commitment that no longer aligns, a habit that is having you overwork, or a task someone else could handle. Let it go. Growth isn’t about doing more; it’s about making room for what truly matters. When you clear distractions, you create space for divine opportunities to flow. Today, remove one thing that’s holding you back and trust that what’s meant for you will rise in its place.
By Lisa Marie Platske April 28, 2025
According to MIT professor Pierre Azoulay, who analyzed 2.7 million people who founded companies between 2007 and 2014, a person who starts a company at age 50 is TWICE as likely to get acquired or go public than a founder at 30. Here are some specific examples: ~ Vera Wang didn’t design a dress until she was 40. ~ Mary Kay Ash started Mary Kay Cosmetics at 45—the same age Henry Ford was when he created the world-changing Model T car in 1908. ~ Arianna Huffington started The Huffington Post when she was 55, and Louise Hay launched Hay House at 58. ~ Writer Harry Bernstein published his first book at 96—then went on to write three more before he died at 101, commenting that his 90s were the “most productive years” of his life. You have opportunities all around you. There will always be people who will tell you you're ~ Too old, ~ Too young, ~ Too inexperienced, ~ Too experienced, … …and the list goes on and on. Life happens in the here and now, moment by moment. Don’t subscribe to someone’s timeline for your life. Don’t let a fear-based approach put an expiration date on you or your dreams. You only get one life. I’ve had people tell me I should slow down, that at my age I should be content with what I’ve built. And I know in my soul—I’m just getting started. If you feel the same pull, a Private, Leadership Retreat might be the place to step away, challenge what’s holding you back, and step fully into what’s next. Be clear about Who You Are, What You Want, and Why it Matters, so you can do what you love—and keep doing it—from a place of choice. ... Because that’s how you get to the health, happiness, success, and meaning that will give you an inner peace that few folks ever get to experience in this lifetime.  ACTION: The Upside Challenge for the week is to examine where you might have bought into a commonly held belief about who you are that gets in the way and limits what you want. Challenge it. Then, defy it. Choose an action step in direct opposition to that false belief. Because the world needs you and your brilliance. Now more than ever. Go shine your light. And at 55, I am clear I'm just getting started...
By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
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By Lisa Marie Platske May 12, 2025
My mom and I had a rocky relationship growing up. After my Daddy left, I suppose I was more affected than anyone understood. This was the 1970's and 'divorce' was a dirty word. Folks don't want to talk about the emotional carnage it leaves. My mom was forced into a situation she didn't choose or want ... ... and me and my younger sister were left to deal with it the best we could. In my teens, I blamed my mom for lots of things — and was disrespectful to her more than I'd like to admit. Perhaps it was because we were more alike than not ... ... and I didn't have any tools to deal with how I felt. Regardless, when I left home after college, I didn't leave on great terms. And at the time, I was too stubborn to make amends. Yes, there were seasons when I didn't speak to her or she didn't speak to me. And I never felt good when those were going on. At 55 years old, I have dealt with and healed the heartache, trauma, and pain that happened early on in life. It's given me deep compassion and wisdom ... and I desire to be able to love like Mother Mary does. This has helped me tremendously in my leadership coaching practice. While my mom and I still have our bumps now and then, today she's one of my favorite people to spend time with. Even when I'm frustrated or she pushes my buttons, I love who she is. I tell clients you can determine what you value by examining where you invest your time, energy, or money. My mom gets a lot of all three ... and I wasn't with her on Mother's Day yesterday. And we've got plans next month to go to the Jersey shore together as a family — as well as four other getaways, and one just the two of us. Whether you're close to your mom or not, or whether she's here or passed away, I hope you can reflect on one good memory today. Just one. If you're a mom, I hope you had a happy Mother’s Day. We don’t become strong leaders because everything goes smoothly. We become strong because we’ve lived through what we thought might break us. We lead how we heal. The work I’ve done with my mom ... learning to forgive, to listen, to understand ... that’s the same work I bring into the room with clients. You can't lead people well if you haven't faced your own stuff. The more I’ve grown, the more space I can hold. The more I’ve softened, the stronger I’ve become. And the more I’ve healed, the more clarity I have when it comes to what truly matters. That’s leadership. It's the transformation more than the titles or the wins. ACTION: The Upside Challenge for the week is to reflect on one part of your story that shaped who you are today. Maybe it’s something you used to hide or pretend didn't happen. Ask yourself: how does this part of my journey still influence how I lead, decide, or relate to others? The goal isn’t to fix anything — it’s to get honest about how your inner story is shaping your outer leadership. Because the more whole you become, the more powerfully you can lead.
By Lisa Marie Platske May 7, 2025
Siam struggled for years and tried everything he knew to do. First, he rebuilt his website. Then, he spent money getting people to listen to his podcast. Next, he mapped out a social media strategy with a digital marketing agency. Lastly, he went all in on paid advertising. He was working long hours, missing out on time with his family. And Siam’s bank account kept shrinking, and he couldn't figure out why nothing seemed to be working. And that’s when we met. Siam was the older brother of a friend of mine, and she thought I could help him see the missing piece. I agreed to meet with him over Zoom. He was direct and told me he wasn't sure why his sister wanted us to meet. I, too, was direct with him and shared that she watched him struggle in business -- and believed the work I do would be valuable to jumpstart new opportunities. I shared my desire to listen and be of service if he was interested. Still a bit bristly in his demeanor, he said he wanted to hear what I had to say. After I asked a few questions, over 30 minutes, he softened and started to open up about the business. I began putting the pieces together and could see that Siam thought he had to do business like everyone else, and it was killing him. He spent the last 24 months trying to grow the business with very little to show for it, and his confidence had taken a hit. I could see through his bravado with a whole lot of tenderness because I’ve been there. When you don’t stack the wins fast enough, everything around you starts to feel like a loss. You begin doubting your worth and value, and when that happens, ... ~ it’s hard to build a great website, ~ it's hard to write on social media, and ~ it's hard to attract the people you’re called to serve. Sometimes, you can't see what you need to shift, so you start chasing tactics trying to fix the problem. Rarely are tactics the issue for a stunted career or a stalled business venture. If you don’t first figure out who you are, what you want, and why it matters, none of the tactical elements for business growth will work for you. You've got to get clear on your mission, values, and vision. From there, you can look at patterns getting in the way. We all have blind spots, and no one can see their pitfalls on their own. When you get clarity, confidence follows. Then, bigger opportunities will start to show up. Yet, if you could see your blocks, you'd remove them. Siam got that he couldn’t walk this journey alone. The best leaders get it. To get the greatest ROI, focus on leadership. Focusing on tactics, technology, or other shiny objects won't get you the big paycheck. Siam and I worked together one-on-one, and he got his leadership IQ dialed in. I was also able to help him write new marketing materials -- after he got clear, and the results led to a 39% increase in business. Today, he’s making his mark on the world. Increase your leadership IQ because the world needs you and your brilliance.  ACTION: The Upside Challenge for the week is to identify the one thing that is draining your energy and not delivering results. Maybe it’s a commitment that no longer aligns, a habit that is having you overwork, or a task someone else could handle. Let it go. Growth isn’t about doing more; it’s about making room for what truly matters. When you clear distractions, you create space for divine opportunities to flow. Today, remove one thing that’s holding you back and trust that what’s meant for you will rise in its place.
By Lisa Marie Platske April 28, 2025
According to MIT professor Pierre Azoulay, who analyzed 2.7 million people who founded companies between 2007 and 2014, a person who starts a company at age 50 is TWICE as likely to get acquired or go public than a founder at 30. Here are some specific examples: ~ Vera Wang didn’t design a dress until she was 40. ~ Mary Kay Ash started Mary Kay Cosmetics at 45—the same age Henry Ford was when he created the world-changing Model T car in 1908. ~ Arianna Huffington started The Huffington Post when she was 55, and Louise Hay launched Hay House at 58. ~ Writer Harry Bernstein published his first book at 96—then went on to write three more before he died at 101, commenting that his 90s were the “most productive years” of his life. You have opportunities all around you. There will always be people who will tell you you're ~ Too old, ~ Too young, ~ Too inexperienced, ~ Too experienced, … …and the list goes on and on. Life happens in the here and now, moment by moment. Don’t subscribe to someone’s timeline for your life. Don’t let a fear-based approach put an expiration date on you or your dreams. You only get one life. I’ve had people tell me I should slow down, that at my age I should be content with what I’ve built. And I know in my soul—I’m just getting started. If you feel the same pull, a Private, Leadership Retreat might be the place to step away, challenge what’s holding you back, and step fully into what’s next. Be clear about Who You Are, What You Want, and Why it Matters, so you can do what you love—and keep doing it—from a place of choice. ... Because that’s how you get to the health, happiness, success, and meaning that will give you an inner peace that few folks ever get to experience in this lifetime.  ACTION: The Upside Challenge for the week is to examine where you might have bought into a commonly held belief about who you are that gets in the way and limits what you want. Challenge it. Then, defy it. Choose an action step in direct opposition to that false belief. Because the world needs you and your brilliance. Now more than ever. Go shine your light. And at 55, I am clear I'm just getting started...
By Lisa Marie Platske April 21, 2025
For years, I hung around with folks who told me I had to build an empire. And to build an empire, I needed: More clients More employees More products More space More revenue More choices Because this is what success looks like. Yet, it really was just more complication. And it made me dread doing the work that I once loved. Over time, I got the "more" I really needed was focus… and belief in God's grace and favor. I've been in a season of letting go. 100% of what I'm doing has been under examination for about 15 months. I've been looking at all the areas that may be costing me money, time, and energy I don’t need to spend. I've said good-bye to entire product lines, software, and processes. I've also been purging what’s in my home and closet, examining the clothes in my wardrobe, and what’s in the garage and barn. All of this has allowed me to untether from what I own. None of these things define me. When I left federal law enforcement, I remember feeling lost. I turned in my badge, my gun, and what felt like my identity. I am not my business, my sales, my revenue, -- or even my profits. The focus has been to simplify — and not add more "stuff" to my life. I've got folks who come to me with: Complicated systems Employee hassles Warehouse worries ... ... and more line items than in a Senate appropriations bill. And there's some value they get from having a business that looks like that. What do you get from creating complexity in your life?!? I promise you that you get something. The questions I've been asking myself louder every day are: ~ "Does this get me closer to living out my Divine mission?" ~ "Does this allow me to be a greater force for good on the planet?" If the answer is no, it's got to go. I see too many leaders carrying weight they were never meant to carry, overwhelmed by things that were never theirs to hold. They know something needs to shift, and they don’t step back long enough to make it happen. That’s why I’m intentional about creating space for leaders to reset and realign. Because clarity doesn’t come from doing more—it comes from stripping away the unnecessary. If you’ve been feeling that nudge to step away from the noise and get clear on what actually matters, consider scheduling a Private, Leadership retreat at Summit Hills Farm. I have a limited number of private retreat days available for 2025.  ACTION: The Upside Challenge for the week is to identify one thing adding complexity without real value. Ask yourself: Does this align with my Divine mission? Is it making a real impact? Would letting go create more space for what matters? If not, release it. Less clutter, more clarity. Less doing, more purpose. The world doesn’t need more of your stuff—it needs you.
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